Cross Selling And Suggestive Selling In Retail
If you have been in retail for any length of time, you know that the first item you sell is not the goal; the true goal is to get to a second and third item on every sale. The technique of cross-selling, or suggestive selling, is even more important today, as the customer is usually very “driven” when they enter your store. In other words, they have a list and know what they want....