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Even in this digital age, a sales letter can convert prospects into customers if you know how to write one. Learning this skill will help you reach a variety of people. Writing sales letters doesn’t have to be limited to direct mail, though. You can write a sales letter for your website, your Email leads and other marketing communications too. Let’s begin. First, Identify Your Target Audience You have to know exactly who your target audience is before you write your sales letter....

As the public becomes more aware of environmental issues and global warming, consumers will be asking more questions about the products they are purchasing. Companies will have to expect questions about how green their manufacturing processes and supply chain are, how big their carbon footprint is, and how they recycle. Profiting From Being Green Some companies have seen consumer interest in the environment as a plus, and have even been able to convert the public’s interest in all things green into increased profits....

“Kickpoint” is a feature in golf shafts. The term refers to that region of a golf shaft at which the shaft exhibits the greatest amount of bend when the tip is pulled down. So kickpoint isn’t a singular point on a shaft, but rather an area along the shaft’s length where it exhibits the most flexing when a force (such as a golf swing is applied. Kickpoint is also called “flex point” or “bend point....

When Mumford & Sons burst on the scene back in 2011 with their stateside debut, they were met by mainstream media with utter enthusiasm. People were writing phrases like “folk revival” and “the new folk rock.” ​​ Meanwhile, many of us were well aware that folk music had never died and folk-rock, especially, was popping up in all sorts of new and interesting places. From Brooklyn to Seattle, across North Carolina and all the way to Los Angeles, the indie folk music scene over the past few years had been thumpin'....

The U.S. Army Special Forces wear their trademark green berets. Airborne soldiers wear a maroon beret, and other soldiers in the Army wear black berets. Army Rangers wear a tan beret, and the Air Force special operations teams also wear berets. What Is A Military Beret? A beret is a hat that is generally flat on the top and usually made of felt. They are sometimes worn as part of military and law enforcement uniforms, though they are folded, shaped and worn in a different style from those commonly worn by civilians....

If you live in Missouri and can’t wait to start your first job, your first challenge is to figure out if you qualify. Are you old enough to work? You need to know what the minimum legal working age in your state is. Expect your foray into the workforce to teach you life skills such as teamwork, reliability, conflict resolution, problem-solving and punctuality if you’re old enough to wade in. You’ll also be able to set some goals about what to use your new income on, whether it is for books, video games, music or savings toward a car or college expenses....

There is nothing better than seeing an innovation in a product you thought had no more innovations in it. The windshield wiper is something that probably hasn’t seen a real innovation since the 80s Double Wiper, remember those? But Rain-X has developed a wiper that throws away the traditional wiper design of multi-points of pressure by introducing an innovative design that employs an even pressure across the whole wiper. They do this by creating a curved wiper....

Every lease agreement should include a security deposit clause. While each landlord has the ability to personalize this clause, the state in which your rental property is located may have certain security deposit laws that you must follow. Regardless of your state laws, there are certain basics about the security deposit terms that you should always include in your agreement. The following is a sample. 5 Basics Every Security Deposit Agreement Should Include...

Classic motorcycle owners often winterize their classics. Protecting the various components and systems during long periods of storage, such as wintertime, ensures the bike will be in good condition when it is time to ride it again. However, if the bike was winterized, it will need some basic maintenance before it is ready to ride.​ Tires Assuming the bike was not stored with the tires touching the ground, the tires will only need a visual inspection and the pressures re-setting....

Any child who loves pets and wants to make some pocket money might be excited to take on a dog-walking job, and it’s a great option to consider since children under 14 have limited employment opportunities. That dog-walking youngster may one day become a veterinarian, open up a grooming business, run an animal shelter, or take on some other related business or career. But just as pet-sitting jobs have their pros and cons, so do dog-walking jobs....

As John Cusack’s character repeatedly tells us in the American film adaptation of Nick Hornby’s music-themed novel, High Fidelity, pop music has always been one of life’s greatest excuses to retreat into the deepest recesses of one’s self. Whether for the purpose of wringing every possible bit of drama out of a failed love affair or inflating our problems beyond any resemblance to reality, self-absorption through music has a long and storied history....

Okay, so you decided you want to learn to fish. And you need to know who, what, where, when, and why on just about every aspect of fishing. There are a number of ways to learn, not the easiest of which is trial and error, although that method has a more lasting effect on your knowledge base. If you are looking at saltwater fishing, there are some ways to ease your way into the sport and painlessly learn the ropes....

Finding a good music degree program can be a challenge. Since careers in music are ultra-competitive, it can be tricky to know which programs offer glorified business school degrees and which will actually prepare you for the career you want. Before you apply to a music school, do a little research to find the right fit. Here are a few things to consider. The School’s Reputation and What You Will Learn...

The iconic image of Reggae musician Bob Marley is a photograph of him smoking a large marijuana spliff. Why Marley smoked marijuana and what it meant to him and his music might not be what you think. Bob Marley smoked marijuana because he practiced the Rastafarian religion, wherein the use of “ganja,” as it is called, is a holy sacrament. The word ganja is the Rastafarian term derived from the ancient Sanskrit language for marijuana, which itself is a Spanish word for cannabis....

“Grey’s Anatomy” Season 3 brings us some new faces (Lexie Grey!) and more exciting medical cases for our interns, not to mention all those personal problems. Episodes 1-25 of Season 3 pack a lot of punch, though the whole season isn’t as compelling as the first two. “Grey’s Anatomy” Season 3 gives us an exciting mid-season crisis—the ferry boat accident—and character deaths. A few episodes from this season make the list for the 13 most heartbreaking “Grey’s” episodes ever....

The Kentucky Derby is undeniably the most important race in North America for 3-year-old thoroughbreds. There have been some real upsets over the years, with unsung heroes rushing from the back of the pack to overtake favorites. Here’s a list of the 10 long shots that paid the most money when they won the “Run for the Roses” seemingly against all odds. 01 of 10 Donerail Donerail’s sign on the grandstand at Churchill Downs....

It’s that time of year again: it’s Independence Day in the U.S. of A., and you know what that means.It’s time to take a moment to reflect upon the progress our great nation has made, and to express our patriotism and love of our countrymen. In honor of the 4th of July, here are 20 very funny pictures to keep you busy in between burgers and beers. Stay safe out there, friends....

For astrology enthusiasts, a birth chart (also called a natal chart) offers a means of explaining your personality. The birth chart identifies your astrological details with remarkable precision, identifying the key astronomical body (sun, moon, or one of the planets) with one specific sign of the 12 astrological houses. For example, the birth chart can identify you as a “Mercury-in-Leo” personality. The birth chart also allows you to study the relationships between the planets, called the aspects....

Army Officer Candidate School (OCS) is a 12-week program which graduates commissioned officers in the United States Army. Beginning in World War II, Army OCS was established to provide infantry officers for the war effort. OCS has remained an important commissioning source for the Army, along with Army ROTC and the U.S. Military Academy. OCS is located at Fort Benning, Georgia. Categories of Officer Candidates Basically, there are three categories of officer candidates: College graduates (civilians), current military (enlisted) and direct commission (doctors, lawyers, chaplains, etc....

Army enlisted jobs are called military occupation specialties (or MOS). Within the Army Corps of Engineers, who are the builders of the Army, there are about a dozen jobs, including plumbers, firefighters, and carpenters. But these soldiers aren’t sitting behind desks and reading blueprints; they frequently do their work in combat situations. The Army divides its MOSs into “Fields,” of jobs that have similar missions. Below are some of the jobs that belong to the Corps of Engineer Field....