Marketing Definition Of Cost Per Rating Point Cpp
The cost per rating point, also known as CPP, refers to the cost it will take to reach a certain desired goal and/or objective. Let’s say you are looking for the cost it will take to reach 1 percent of your audience in ads and print magazines. The CPP is very helpful when it comes to planning out your media budget. Cost per Rating Point (CPP) Considerations A few things are considered with this....