Tv Sweeps Tips For Higher News Channel Viewership
TV sweeps periods bring a combination of excitement and anxiety to most people who work in television. It’s the time that Nielsen ratings are taken at stations and the networks. Those measurements determine what is broadcast and can change TV careers forever. TV Sweeps Periods In most local DMA areas, Nielsen ratings are taken in February, May, July, and November. Each of these rating periods (also called “sweeps”) are conducted over four weeks....