Famous Advertising Slogans
The famous advertising slogans we all remember have several key traits in common. Each memorable ad slogan is short, easy to remember and tied to a strong product or service benefit. It clearly and succinctly spells out the value to the customer. An ad slogan that is memorable has to make claim to a strong, overt benefit consumers haven’t heard before. For the introduction of the iPod, Apple used the slogan “1,000 songs in your pocket....