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Advertising really just boils down to telling a story in order to convey a message about your business, products, or services. Advertising “stories” can be told with words, sounds, videos, or even simply using images. In the world of advertising creativity does count, but being clear about your message is even more important than being the most clever and unique company out there on the map. In fact, advertising that is too off the beaten path can be an expensive mistake....

The Shawnee Pottery Company made well-known pottery lines like Pennsylvania Dutch and Corn King. The company was located in Zanesville, Ohio and claimed in its advertising that it could produce 100,000 ceramic items per day. Companies such as Woolworth, McCrory, S. S. Kresge, and Sears Roebuck and Company all became customers/outlets for Shawnee Pottery, helping the fledgling company become established. The various companies supplied the designs for their products and promised to purchase them....

Just as you ready your garden for spring planting, an organization adapts to change most successfully when the ground is well prepared in advance. Respondents about change management success, over the years, have spoken about creating a trusting and trustworthy environment in advance of the change. Successful change management practitioners spoke about change working best in organizations that traditionally value each employee and respect their potential contribution. You described change management and change as easier in organizations that have a norm of frequent, honest communication....

A chemist searches for new knowledge about chemicals and uses it to improve the way we live. He or she may develop products such as synthetic fibers, drugs, and cosmetics. Chemists create processes, including oil refining and petrochemical processing, that reduce energy use and pollution. They specialize in areas such as analytical, organic, inorganic, physical and theoretical, macromolecular, medical, and materials chemistry. Chemist Duties & Responsibilities This job requires candidates to be able to perform duties that include the following:...

First, let’s define each word separately; “tonic” pertains to the first note of a scale, while “triad” is defined as a chord consisting of 3 notes. Hence, a “tonic triad” means a chord of three notes, with the lowest note being the tonic (first note) of a scale. The tonic triad is always made up of the 1st (tonic) + 3rd + 5th notes of a scale. Tonic triads are built on thirds because the interval between the tonic and the middle note (3rd note of a scale) is a third; the interval between the middle note and the highest note (5th note of a scale) is also a third....

Have you ever felt like you had water stuck in your ears or had muffled hearing after a dive? If so, you may have already experienced a mild ear barotrauma without realizing it. Ear barotraumas are the most common injury in recreational diving, yet with proper equalization techniques, they are completely avoidable. Learn about the kinds of ear barotraumas, how to recognize them, and most importantly, how to avoid them....

Frown lines - those lines that span across your forehead, are a source of frustration for anyone trying to look youthful. It seems like no matter what you do, nothing seems to make them go away. We wanted to know if there really was anything that could be done at home to smooth these wrinkles, so we reached out to one of the top experts on facial aging, Dr. Glogau to get some answers....

Learning how to win blackjack tournaments may not be as tough as you think. You probably already know how to play blackjack and if you’ve already played in a blackjack tournament or poker tournament, you have some valuable background information. All you need now is to use some advanced strategy to propel you to the final table, where you have an excellent chance of taking down that nice first-place prize money....

Stacking coupons is a simple strategy that helps shoppers maximize their savings on their purchases at supermarkets, drugstores and retail stores. Defined, “stacking” coupons means more than one coupon is redeemed on a single item. However, not every type of coupon is stackable and not every store allows shoppers to stack coupons. The Different Types of Coupons Explained When couponers first begin stacking coupons, they sometimes confuse the types of coupons with the different ways coupons are distributed....

The best way to approach pro wrestling is to look at it like a soap opera where people settle their differences by beating each other up. The basic premise is that two people don’t like each other or they both want the same thing (usually a championship belt). In most instances, one of the wrestlers is a good guy and their opponent is a bad guy who cheats. There are 4 ways to win a regular match....

The ExtremeContact DWS (Dry/Wet/Snow) is Continental’s offering in the Ultra High-Performance All-Season niche, designed for 3-4 season capability without sacrificing high-speed performance. By all accounts, they fulfill on that promise in a big, big way. I recently had a chance to evaluate these tires when one of my ski buddies put a set on his Honda CR-V and found out that he liked them a lot. That’s an opinion that is emphatically shared by ThoughtCo....

This sample lunch menu was used in an actual restaurant, and the prices are updated, but you should do your own math to make sure your food cost will be accurate. This menu was deliberately using a variety of ingredients that cross over well with a dinner menu. Using ingredients on several different menu items should keep food inventory low and reduce waste through spoilage. This restaurant from a small Maine community was family owned and the menu offers a lot of familiar foods, like salads and burgers, but with our own special touches, including locally purchased foods whenever possible....

“Man of Steel” features the biggest changes to the Superman costume ever seen on screen. The second Zack Snyder movie doesn’t make quite as many changes. To the casual eye, it looks like the costume in “Batman v Superman: Dawn of Justice” is the same. But a closer inspection shows subtle and drastic differences in color, shape, and design of the costume. In the first Zack Snyder film, they established that Superman’s costume is from Krypton....

U.S. marshals occupy a uniquely central position in the federal justice system. Presidentially appointed marshals direct the activities of 94 districts—one for each federal judicial district. More than 3,500 deputy marshals and criminal investigators form the backbone of the U.S. Marshals Service (USMS). The USMS is the federal government’s lead agency for conducting investigations involving escaped federal prisoners; probation, parole, and bond default violators; and fugitives based on warrants generated during investigations....

They say that you fall in love with your partner all over again every day; that sounds lovely, of course, but wait if you had to make that happen? That’s the story in the Adam Sandler and Drew Barrymore Columbia Pictures romantic comedy 50 First Dates, which reunites the two stars of the 1998 romantic comedy The Wedding Singer (Adam Sandler and Drew Barrymore would make another romantic comedy together after this too, Blended, which was released in 2014)....

Question Where and when was Lady Gaga born? Answer Lady Gaga was born March 28, 1986 at Lenox Hill Hospital in New York City. Her birth name was Stefani Joanne Angelina Germanotta. Lady Gaga’s family lived on the Upper West Side of Manhattan. Her father is Joseph Anthony “Joe” Germanotta, Jr. and her mother is Cynthia Louise “Cindy” Bissett. Her ethnic descent is 75% Italian and the remainder includes French Canadian ancestry....

Want to recycle your computer but don’t know where or how? This list of ideas and places electronics recycling in Canada will help. Check With the Manufacturer to See What Recycling Programs the Company Offers Some have none still but most major electronics manufacturers are offering some sort of recycling options. In some cases, you’ll only be able to participate if you paid an environmental fee when you bought your electronic device but others let you recycle your computer and other electronics for a fee....

Being your own boss is a big part of the American Dream. Many have business ideas that are yet to be explored. Some ventures need a lot of capital investment, while others are quite affordable and can be done with little funding. Many of us have ideas that could take the world by storm but the implementation process is either delayed or never starts. There are many reasons why ideas never manifest into businesses....

When people think of talk show legends, they often think of the industry’s men, like Johnny Carson, Jack Paar, and Merv Griffin. Yet, the impact women have had on the format has transformed the way talk shows are presented to audiences, especially in daytime television. Let’s take a look at how four women became pioneers in the talk show scene. 01 of 04 Dinah Shore Dinah Shore. Kypros/Getty Images Dinah Shore is best known for her long career as a singer, actress, and variety show host....

Smartphones take quite a beating–just ask any 15-year-old who is determinedly texting while squinting his way past a shattered iPhone screen. For devices that are essentially an extension of the user, smartphones are still remarkably delicate on their own. And if you spend your day on a construction site, the risk of damaging your phone increases exponentially. What you need is a case that goes beyond the standard protection—cases that can take a beating so your phone doesn’t have to....