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You may not have an interest in infomercials, but they offer a great tutorial in understanding the marketing concepts of features versus benefits. These commercials not only outline all the great features of their products, but also, they take special care to highlight how the product will make your life better (benefit). Special coated and heated (features) cooking products allow you to make dinner faster, easier and with less clean up (benefits)....

Greg Norman was one of the major figures in golf in the 1980s and 1990s, a player noted for his exceptional driving, his power and aggressiveness on the course - and for having terrible luck. Date of birth: Feb. 10, 1955 Place of birth: Mount Isa, Queensland, Australia Nickname: Tagged the “Great White Shark” when he first arrived in the United States in the early 1980s; through much of his career and during his post-playing days, that was usually shortened to just “The Shark....

A Ouija board or planchette is a flat platform that has letters, numbers and other signs on it. People ask a question to the ouija board, and a movable piece on the board moves to the symbols, slowly spelling out an answer to the question asked. The board is believed to be created by Charles Kennard of Chestertown, Maryland, who asked coffin maker E.C. Reiche to make several for him, but Reiche says Kennard stole the idea....

Fiberglass and cast-iron bathtubs in some ways represent both ends of the spectrum for bathtub options. Fiberglass (and other plastic tubs) are modern, moldable, versatile, and lightweight. Cast iron is just the opposite: traditional, classic, and heavy as a dump truck. But as different as they seem to be, considering the pros and cons of both of these popular tub materials can help you decide what you really want in a bathtub....

Not everyone is fortunate enough to have a work history where jobs fall sequentially with greater and greater responsibility and without gaps between gigs. Those whose work history is a little rocky or spotty need to explain why as best they can on their job applications. A gap in employment history is not the albatross it was a few decades ago. Those in younger generations bounce from job to job more frequently, and some are comfortable with leaving one job without their next job lined up....

01 of 02 How to Make a Motorcycle Cable John H Glimmerveen Motorcycle cables have been used since motorcycles were first manufactured. These simple mechanical devices give the rider a means of controlling the throttle, clutch, and brakes (where applicable) from the handlebars or foot pedal. For motorcycles in need of replacement cables, the good news is that most cables are available or can be manufactured to order. However, occasionally, a mechanic or classic owner may need to make a cable from a kit....

The Cavalry Scout is the commander’s eyes and ears on the battlefield. When information about the enemy is needed, they call on the Scouts. Cavalry Scouts engage the enemy with anti-armor weapons and scout vehicles in the field, track and report enemy movement and activities, and will direct the employment of various weapon systems onto the enemy. Duties performed by Soldiers in this MOS include: Performs duties as a crew member, operates and performs operator maintenance on scout vehicles....

In everyday usage, living wills are advance medical directives given by individuals in anticipation of a contingency during which they may be severely ill or injured and unable to speak for themselves. They typically lay out the conditions under which the individual, if gravely ill and unable to speak for himself or herself, chooses not to be resuscitated. They also typically name a health care proxy, someone who is authorized to act on behalf of the incapacitated person who has issued the living will....

At the end of each year, the Defense Finance and Accounting Service (DFAS), provides you with the appropriate tax statements based on the type of income you have received. In most cases, this is the W2 reporting your military compensation. Special W2s or other tax statements are also produced for certain income such as Savings Deposit Program interest or DITY move travel reimbursement. DFAS The Defense Finance and Accounting Service provides responsive, professional finance and accounting services to the men and women who defend America....

Do you love being out in the fresh air? If the idea of being stuck inside at work for at least eight hours a day makes you want to cry, one of these outdoor careers could be right for you. There is a downside to working outside though. It sometimes means you are exposed to inclement weather or other uncomfortable conditions. Mason Masons use concrete blocks, bricks or natural stones to build structures like walkways, walls, and fences....

Cashiers often are the primary point of contact for customers, making it an important job in any brick-and-mortar operation. Cashiers need to be fast and efficient while providing great customer service at all times. Many cashier’s jobs are broader than just point-of-sale (POS) operations. Some cashiers also have promotional, stocking, cleaning, selling, greeting, and accounting duties as well. Cashier Duties & Responsibilities This job generally requires the ability to do the following work:...

If you have been selling on eBay for any length of time, you’ve noticed that the platform changes from time to time. Some notable changes over time have included: Sellers lost the ability to leave negative feedback for buyers International shipping labels can be printed directly from eBay Paypal 21-Day hold for new sellers Selling limits for new sellers Seller Dashboard introduced Defect rates introduced Some changes have been helpful, others create new challenges and take a little effort to adapt to....

Riviera Country Club is a well-known golf course, the site for decades of the PGA Tour tournament now known as the Genesis Open, and a course that has also hosted several major championships. The private club is located in Pacific Palisades, California, a community within the city limits of Los Angeles. The famed Sunset Boulevard runs just north of the club (the nearby Brentwood Country Club and Los Angeles Country Club are also very close in proximity to Sunset Blvd....

Here is a resume sample for a software engineer with experience. Use it as a template or for inspiration for your resume writing. Download the software engineer resume template (compatible with Google Docs and Word Online) or see below for more examples. ©TheBalance 2018 Download the Word Template Software Engineer Resume Sample (Text Version) Jo Applicant555 Main StreetSacramento, CA 98765(123) 456-7890jo.applicant@email.comSENIOR SOFTWARE ENGINEERThinking “out of the box” to provide software-based solutionsStrong in design and integration problem-solving skills....

The Pluto Libra generation is on a mission to save the world through beauty, as Dostoyevsky wrote. They do the commitment thing in powerfully re-imagined ways. Their obsessions about others’ reactions can lead to impulsive people-pleasing. Some are being swept up into the cult of the law of attraction, or in other circles, the prosperity gospel. Libra, after all, is the sign of the clear mind, one that has the power to shape reality....

The origins of metalcore date back to the mid-1980s, where bands like Agnostic Front and Suicidal Tendencies were mixing thrash, punk, and hardcore together. The genre’s popularity continued to increase through the ’90s, as a major wave of metalcore bands formed to tear up the metal landscape. The northeast U.S., especially New York was a hotbed of the development of the genre, which quickly spread. Bands like Unearth, Killswitch Engage, and All That Remains have made names for themselves in the mainstream, headlining major festivals and achieving solid albums sales....

Monroe piercings are one of several facial piercings that are meant to simulate a beauty mark or mole, as often seen on some well-known beauties. Monroe, Madonna, Cindy Crawford - whatever you want to call it - usually refers to the particular location worn by the icon bearing its name. It’s adorned with a piece of stud jewelry rather than a ring, again simulating the appearance of a facial mark....

“Danny Boy” is one of the most popular songs in the entire Irish music repertoire, and it has been recorded hundreds of times. Set to the tune of the traditional song “Londonderry Air,” the lyrics were actually written by an Englishman, Frederick Weatherly, who apparently never set foot in Ireland. Nevertheless, it became a favorite among Irish recording artists (and drunken revelers on St. Patrick’s Day) and gained particular favor among Irish-Americans and Irish-Canadians....

Opening your own restaurant can be the right move, but many restaurateurs believe operating a franchise can benefit an owner with the experience they need, while also giving them substantial support throughout the learning period. For many, franchising allows ownership of a restaurant without excess investment, time, or risk. Some franchises are more profitable than others, but all share similar characteristics. Some rules between independent ownership and franchising overlap—like location and a good management team—that need to be considered before purchasing a franchise, but overall they are quite different from owning an independent restaurant....

Floating on the surface before a dive is exciting! Whether the water is clear enough to see angelfish 40 feet below or so murky that the bottom isn’t visible, most divers can’t wait to descend and start diving. Filled with happy anticipation, it is tempting for a diver to skip pre-dive checks and safety protocols in a rush to get underwater. However, if you have ever accidentally descended with a snorkel in your mouth, you know that taking the time to follow safety procedures is well worth a few extra moments on the surface....