Tips And Ideas For Effective Marketing In Grocery Stores
In-store retail marketing is a key success factor for supermarkets and food brands alike, and Perry Abbenante knows a thing or two about retail marketing. He provides strategic and tactical direction to food retailers, manufacturers, and brands as an adviser and consultant, and his background includes VP of marketing at Pretzel Crisps and senior global director of grocery and private label at Whole Foods Market. When he was at Pretzel Crisps, Perry shared what he did to help the brand drive sales at the point of purchase, as well as other tactical and strategic advice....