How To Sell Your Beanie Babies
Back in the early 1990s, Ty Warner began selling Beanie Babies, stuffed toys filled with plastic pellets to make them more flexible. Warner manipulated the market by only producing a limited number of each toy and regularly retiring them. He created more demand than supply. The result was that by the mid-’90s, Beanie Babies were riding a huge wave of popularity, and some people were buying them strictly for investment; some were selling on eBay for 10 times their original price, and some buyers insured these hot toys for thousands of dollars in anticipation of a rise in their collectible value....