Qualitative Or Quantitative Methods For Your Survey
If you’re conducting a market research study, your first decision is whether to use qualitative or quantitative research methods. It depends on what you need to know. A quantitative method helps you see broad trends. A qualitative method can give you greater insight. Begin by thinking through the purpose of the market research study. You want to understand what questions you expect the research to answer. How Do Qualitative and Quantitative Methods Differ?...