Online shopping, by desktop or mobile, is now a firmly entrenched component of modern lifestyles. With barely any time to shop, the convenience of one-click ordering and rapid delivery to the customer’s doorstep is pushing the e-commerce and m-commerce markets to new heights.
The Most Popular Online Retailers
More than half of the traffic to these sites (58 percent) came from mobile, and Walmart.com and Wish.com saw the most mobile traffic at over 60 percent and 80 percent, respectively.
These are the top 10 online retailers, according to data from Similar Web, and judged according to incoming traffic:
10. Sears.com
Sears.com
Average monthly traffic: 26.1 million
Traffic share: 0.8%
9. Wish.com
Wish.com
Average monthly traffic: 38.7 million
Traffic share: 1.1%
8. Kohls.com
Kohls.com
Average monthly traffic: 40.4 million
Traffic share: 1.2%
7. Costco.com
Facebook/Costco
Average monthly traffic: 42.1 million
6. Aliexpress.com
Aliexpress.com
Average monthly traffic: 43.3 million
Traffic share: 1.3%
5. Target.com
Target.com
Average monthly traffic: 117.4 million
Traffic share: 3.4%
4. Etsy.com
Etsy.com
Average monthly traffic: 120.4 million
Traffic Share: 3.5%
3. Walmart.com
Walmart.com
Average monthly traffic: 339.0 million
Traffic share: 9.8%
2. Ebay.com
Thomson Reuters
Average monthly traffic: 817.6 million
Traffic share: 23.7%
AP Photo/Wilfredo Lee
Average monthly traffic: 1.87 billion
Traffic share: 54.1%
Source: Data from Similar Web
Online Shopping Trends for 2019
Advances in technology such as the availability of big data and the integration of artificial intelligence and machine learning to e-commerce combined with a fiercely competitive market are forcing online retailers to change rapidly in response to customer expectations. Expect to see increased personalization and better customer service in the coming year as well as these growing technology trends.
Facial recognition is being used by companies to customize the shopping experience. Facenote is a technology that uses webcams to recognize customers so that retailers can match their needs with past purchases.
Mobile apps and augmented reality technology are being used by companies to provide images of what products might look like when used by a customer. Clothing, for example, or furniture products in the home. Magnolia Market, for example, uses technology to show how its products might look in a customer’s space.
Chatbots will continue to be digital sales assistants and to improve the communication and relationship between brands and customers.
Shopping via social media is expected to increase as Facebook and Instagram have made it easier for users to shop through their social media platforms while retail companies are advertising their products on social platforms.
